The Telegraph

Onboarding / Puzzles

The Telegraph wanted to launch a standalone app for the puzzles section on the site to compete with the likes of the Guardian and NYT, who have a similar structure of having a main app and a separate one for games. The brief was to create a user journey for the onboarding part but later developed into an end-to-end process of onboarding through to purchasing a subscription and creating a whole experience.

2

Responsibilities // Research / Ideation / Product Design / Prototyping

Stakeholders // Creative Director / Chief Product Officer / Puzzles & Crosswords Editor / Product Manager / Lead Product Designer / Front-End Developer

Duration // 3 Weeks

◉  Case study in progress..

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